TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television models, relying on scheduled programming via cable. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and streamin